While the technology has been around for decades, infrared and thermographic imaging has become an essential tool to roofing companies in recent years. In laymens terms, infrared cameras detect and photograph heat signatures with or without a light source, and which may or may not be visible to the naked eye. Las Vegas roofing company, Roofing Southwest, says the ability to pick up radiation and heat in various roofing components and layers has been an invaluable tool in diagnosing and solving hidden problems. The technology has also proven to be more cost-effective.

An infrared image might pick up such problems as missing insulation, moisture underneath roofing materials, energy leaks in the roofing system, and much more. Since infrared imaging is non-invasive, it is a more economic method of diagnosing problems than ripping up the roof to check for hidden damage or energy loss. This offers terrific advantages for roofing companies and property owners to not only catch problems that otherwise might have remained hidden, but also providing for a more sound, money-saving decision when deciding between repairing and maintaining, or completely tearing off and replacing the roof.

Another advantage to using infrared or thermographic imaging is for use with spray foam roofing materials. Spray foam typically seals tightly around vents, pipes and other roof penetrations. Because it is applied as a liquid (which expands during application), it forms a continuous, seamless, protective barrier. There are no seams or joints – the most common source of leaks in traditional roofs. A thermographic image taken after application can show any spots that might not have been covered properly and can be finished with a quick touch up application of foam.

Many states and government programs offer tax credits when home and business owners upgrade buildings to higher energy efficiency. Thermal scans of the roof are playing a big part in helping people save money particularly in larger commercial buildings, including apartments, hotels, casinos, schools, and industrial & retail complexes although homeowners can save substantial amounts as well. Studies have shown that upgrading buildings to more energy efficient products can save as much as 15 30% (or more) in utility costs in some cases. If youd like to know what tax credits are available in your state, you can visit the government website: http://energy.gov/savings.

About Roofing Southwest

With 40 years in the roofing business, the professionals at Roofing Southwest have decades of combined experience working on all types of roofs, both commercial and residential. Noteworthy projects include The Orleans Casino, Gold Coast Casino, UNLV, Nellis AFB & Clark County School District. Roofing Southwest is licensed, bonded, and

PreneurCast is the new weekly marketing podcast available in itunes where Pete Williams and Dom Goucher share their experiences and adventures with marketing, business and productivity.

“It’s been so much fun sharing our war stories and adventures each and every week on the podcast,” Pete Williams said from Australia. “The response we’ve had so far has exceeded all out expectations … hitting number one of the itunes store numerous weeks means we are hitting a core with listeners, which is fantastic.”

Topics covered in the marketing podcast include

Online Product Launches
Bartercard and Trade Exchanges
Minimum Viable Products
Zero Based Thinking
Positive Constraints
… and so much more

Pete Williams

Pete is an entrepreneur, internet marketer, speaker and author. At 21, he sold Australias version of the Yankee Stadium, the Melbourne Cricket Ground, for under $ 500. He went on to write a number of books (How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File and Its Not About the Product) and create a bunch of companies (Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group to name a few). Hes also an avid outdoor adventurer. He completed this years Ironman Western Australia in under 12 hours.

Dom Goucher

Dom currently lives in a small holiday town on the east coast of Spain with his partner, Keavy, and their three kittens: Meg, Mog and Blue. Hes self-employed and has been a Technical Solutions Consultant for Xerox. He has a background in print production and online media production, and has been a photographer and technical trainer for creative software such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and FinalCut. Somewhere in a box, he has a degree in Computer Science too. He specializes in ScreenFlow and screencasting, and also does transcription, ebook creation, training course design and implementation.

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