Ready to create buzz for your business but dont know where to start? In its latest episode, PreneurCast host Pete explains why writing a press release is still important, how it makes the writer a better sales person, and what effect it can have on an entrepreneurs business.

During the podcast, Pete states, A press release must have the same core elements as a good sales letter. The key thing is having a good structured headline and hook. Once the headline is formed, individuals must formulate the supporting evidence to reinforce why the headline is so interesting and sum it up for the journalist reading it.

Pete talks with Dom Goucher, the other host of the marketing podcast, about his blueprint for writing press releases and gives some tips for ways to make them stand out. Listeners are also taught about how every press release should have a call-to-action at the end whether its for media or inquiries, and to make sure its clear.

One lesson that Pete and Dom are encouraging their listeners to get from this episode is press releases are easy to write and can get an entrepreneur a lot of free publicity locally, nationally and internationally.

To listen to the complete podcast and find out about all the resources Pete has compiled regarding press release writing and submissions, be sure to tune in – http://www.preneurmedia.tv/PreneurCast/PreneurCast040-getting-publicity-with-press-releases/.

Listeners can subscribe to the podcast in iTunes or PreneurMedia.tv. PreneurCast airs every week.

About PreneurCast Hosts

Pete Williams

Pete is an entrepreneur, internet marketer, speaker and author. At 21, he sold Australias version of the Yankee Stadium, the Melbourne Cricket Ground, for under $ 500. He went on to write a number of books (How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File and Its Not About the Product) and create a bunch of companies (Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group to name a few). Hes also an avid outdoor adventurer. He completed this years Ironman Western Australia in under 12 hours.

About Dom Goucher

Dom currently lives in a small holiday town on the east coast of Spain with his partner, Keavy, and their three kittens: Meg, Mog and Blue. Hes self-employed and has been a Technical Solutions Consultant for Xerox. He has a background in print production and online media production, and has been a photographer and technical trainer for creative software such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and FinalCut. Somewhere in a box, he has a degree in Computer Science too. He specializes in ScreenFlow and screencasting, and also does transcription, ebook creation, training course design and implementation.

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The name, graphics or even how good you are at your craft does not determine how successful your business will be. The success of any business boils down to marketing. In Episode 37 of their marketing podcast, Pete discusses with Dom about The Self-Indulgent Preneur Hierarchy.

The Self-Indulgent Preneur Hierarchy guides the most productive use of your marketing efforts by identifying the different segments of any market. Having that information is essential to any business owner as they proceed to move forward within their business.

Pete shares the Preneur Hierarchy diagram. The action step he is asking the listeners to take is to review the Preneur Hierarchy diagram on http://www.preneurmedia.tv and draw out their own version. Do not forget to write out all of their current marketing activities and put them into the Preneur Hierarchy to see if they are getting the most leverage for their efforts or if there are opportunities to improve.

For the individuals that are self-motivated and want an additional action step, they have one just for you. The bonus action step hosts Pete and Dom have assigned is to go back and listen to Episode 35 to find out how you can enter our competition and win some of our favorite things from 2011.

To listen to the complete podcast – http://www.preneurmedia.tv/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

Listeners can subscribe to the podcast in Itunes or PreneurMedia.tv. Preneurcast airs every week.

About Preneurcast Hosts

Pete Williams

Pete is an entrepreneur, internet marketer, speaker and author. At 21, he sold Australias version of the Yankee Stadium, the Melbourne Cricket Ground, for under $ 500. He went on to write a number of books (How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File and Its Not About the Product) and create a bunch of companies (Infiniti Telecommunications, On Hold Advertising, Simply Headset s and Preneur Group to name a few). Hes also an avid outdoor adventurer. He completed this years Ironman Western Australia in under 12 hours.

About Dom Goucher

Dom currently lives in a small holiday town on the east coast of Spain with his partner, Keavy, and their three kittens: Meg, Mog and Blue. Hes self-employed and has been a Technical Solutions Consultant for Xerox. He has a background in print production and online media production, and has been a photographer and technical trainer for creative software such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and FinalCut. Somewhere in a box, he has a degree in Computer Science too. He specializes in ScreenFlow and screencasting, and also does transcription, ebook creation, training course design and implementation.

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