The name, graphics or even how good you are at your craft does not determine how successful your business will be. The success of any business boils down to marketing. In Episode 37 of their marketing podcast, Pete discusses with Dom about The Self-Indulgent Preneur Hierarchy.

The Self-Indulgent Preneur Hierarchy guides the most productive use of your marketing efforts by identifying the different segments of any market. Having that information is essential to any business owner as they proceed to move forward within their business.

Pete shares the Preneur Hierarchy diagram. The action step he is asking the listeners to take is to review the Preneur Hierarchy diagram on http://www.preneurmedia.tv and draw out their own version. Do not forget to write out all of their current marketing activities and put them into the Preneur Hierarchy to see if they are getting the most leverage for their efforts or if there are opportunities to improve.

For the individuals that are self-motivated and want an additional action step, they have one just for you. The bonus action step hosts Pete and Dom have assigned is to go back and listen to Episode 35 to find out how you can enter our competition and win some of our favorite things from 2011.

To listen to the complete podcast – http://www.preneurmedia.tv/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

Listeners can subscribe to the podcast in Itunes or PreneurMedia.tv. Preneurcast airs every week.

About Preneurcast Hosts

Pete Williams

Pete is an entrepreneur, internet marketer, speaker and author. At 21, he sold Australias version of the Yankee Stadium, the Melbourne Cricket Ground, for under $ 500. He went on to write a number of books (How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File and Its Not About the Product) and create a bunch of companies (Infiniti Telecommunications, On Hold Advertising, Simply Headset s and Preneur Group to name a few). Hes also an avid outdoor adventurer. He completed this years Ironman Western Australia in under 12 hours.

About Dom Goucher

Dom currently lives in a small holiday town on the east coast of Spain with his partner, Keavy, and their three kittens: Meg, Mog and Blue. Hes self-employed and has been a Technical Solutions Consultant for Xerox. He has a background in print production and online media production, and has been a photographer and technical trainer for creative software such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and FinalCut. Somewhere in a box, he has a degree in Computer Science too. He specializes in ScreenFlow and screencasting, and also does transcription, ebook creation, training course design and implementation.

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Related Indesign Software Press Releases

Pete Williams and Don Goucher announce the launch of PreneurMedia.TV, new home of their highly successful Marketing Podcast show, PreneurCast, focused at streamlining the learning curve most entrepreneurs face.

Theres a lot of noise in the entrepreneurial space, says Williams. Google the phrase market your business and youll receive 2.2 billion results, most coming from entrepreneurs who have themselves seen little success. PreneurMedia.TV filters those results to provide business owners the information they need to support their business growth.

PreneurMedia.TV providing a structured learning environment for over-worked, over-stressed entrepreneurs. Proven systems and strategies are delivered in a weekly podcast format, catering to the learning and consumption habits of most every entrepreneur. Auditory learners may listen to the podcast while visual learners consume the episode transcripts. We are dedicated to not only produce timely, results driven information, but to provide it in a way that works best within the busy lifestyle these people face, explains Williams.

Leaving the stability of a consistent paycheck can be one of the bravest and scariest things an entrepreneur can do, adds Goucher. Couple that with fear of failure, fear of success and procrastination and then layering on a lack of systems and a steep learning curve and its little wonder a staggering number of small business fail.

To date, PreneurMedia.TV is home to 35 podcasts, including the popular Seven Levers to Business, The Marketing Symphony, and Positive Constraints. To access the archived podcasts, visit PreneurMedia.TV.

About Preneur Media

Coined Australias Richard Branson and named Ernst & Young Entrepreneur of the Year, Pete Williams provides a success track record that his students find reassuring. Author of multiple books and a highly sought after speaker, Williams has launched numerous online and offline businesses.

Dom Goucher is the technical genius of the show, having launched his own business after a very successful stint in the corporate world. Goucher specializes in print production, online media production, photography and training course design, and has been a technical trainer for creative software such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and FinalCut.

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