SEO Positive has announced plans this week to develop and expand the search engine optimisation campaign of its long-standing client AlertSystems.

Based in Wiltshire, UK, AlertSystems is renowned within their industry as a leading independent provider and installer of CCTV systems. The company also offers a full range of electronic security products, including Access Control, Intruder Alarms, Digital Locks, Automatic Number Plate Recognition, Remote Monitoring and External Deterrent Systems. The company holds NACOSS Gold accreditation and is renowned for the quality of their installations and their comprehensive after sales service and maintenance packages.

Since initially partnering with SEO Positive in early 2010, the company has experienced a substantial increase in traffic as a result of a long term search engine optimisation campaign encompassing a wide range of competitive search terms. AlertSystems is now keen to explore more ways of effectively marketing its products and services to a broader consumer base and the two parties will work closely in the coming months to develop a number of different yet sustainable approaches towards online marketing.

Ben Austin, Managing Director at SEO Positive and the clients head account manager, believes that his companys flexible approach towards on-going campaigns is an attribute that has greatly aided the success of his firm since its inception nearly five years ago.

Building such a strong relationship with clients such as AlertSystems has allowed us to form a better understanding of their changing needs during a time of economic uncertainty, Ben explains. And as the SEO industry is constantly adapting to updates and initiatives from the companies behind the major search engines, we also have to reassess our strategies regularly to ensure were implementing the right techniques for the best results.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

GlobalSign (http://www.globalsign.eu), one of the longest established Certification Authorities (CA) and specialists in Partner Programs, today announced that Xolphin B.V., one of the largest Dutch security solution providers has expanded its product line with PDF Signing certificates from GlobalSign. This new addition will give Xolphin the opportunity to offer a comprehensive high value package of security solutions to its customer base. The PDF signing solution will allow organisations to assure authorship and integrity of high value documents, thereby enabling the efficiencies and productivity of paperless workflows.

Xolphin has been providing SSL Certificates since 2002. Its aim to provide high quality Digital Certificate solutions led the company to join the GlobalSign Partner Program a year ago. The partnership gave Xolphin access to offer the full range of GlobalSign products, from instantly issued Domain Validated Certificates to the highly trusted Extended Validation Certificates. Choosing GlobalSign means Xolphins customers benefit from the highest levels of security, as all Certificates are issued from GlobalSign’s widely distributed 2048 bit Root CA Certificate and include advanced features such as unlimited server licensing and full browser compatibility.

Xolphin identified a growing requirement for secure electronic workflows in the Dutch business landscape. For several years the government has been encouraging companies trading B2B (or directly with Government entities) to transition to electronic invoicing. To ensure documents are authentic, and the contents of the document remain integral, enterprises must use digital signatures, which can be created by using Certificates such as PDF Signing Certificates from GlobalSign. The digital signatures, which are cryptographic representations of the signers verified identity, activate the blue ribbon in Adobe Reader clearly displaying the authors identity and a confirmation of document integrity. The technology allows the contents of invoices, pay slips, NDAs etc to be cryptographically locked to prevent tampering, helping companies comply with the latest archiving requirements.